spent the better part of a decade deep in the London pop band scene. Being a musician himself, he has a keen understanding of writing and creating music and telling compelling stories. This experience influences his music video work: Conjuring up highly imaginative and playful scenarios that grow out of an obsession with the normal, his video work pushes the boundaries of what a music video can be, inviting viewers to join him in seeing things differently and finding extreme oddity behind the veneer of boredom and convention that often defines contemporary life.